Updated on 19 November 2023

Best SEO Tools

SEO tools are every website’s necessity as it can boost the site’s rank on search engines. Find the best SEO software the market has to offer here!

The Logician

Trademark of a Living Legend

Updated on 19 November 2023

SEO Tools: Boost Your Site’s Online Visibility

Search engine optimization, also known as SEO, assists business owners in promoting their websites and acquiring more customers. 92.96% of all global traffic comes from Google Search. However, it is a challenging task that involves keyword research and internal link-building. As this is often time-consuming, you may struggle by doing it on your own!

That’s why I recommend utilizing some of the best SEO tools on the market. Thanks to their robust system configuration, they will help you optimize your site’s workflow and speed it up. SEO tools also analyze crucial ranking metrics and come up with the best suggestions for improving your content.

In this article, I’ll teach you what SEO tools are and what criteria you need to follow for choosing the best one. On top of that, I’ll discuss what features you should look for and why you should use SEO tools. I’ll wrap it up with a brief list of the best SEO tools.

So, let’s not waste more time and delve into more detail!

What Are SEO Tools?

SEO, or search engine optimization, refers to optimizing your website to rank higher on popular search engines, such as Google. In other words, your website-building process doesn’t end up with choosing only the best website builder. So, if your site isn’t ranking as high as you’d like, you may review your SEO strategy.

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Want to create a stunning website that will launch your online business to new heights? You can use one of the website builders mentioned here to do so!
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Wix

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Shopify

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Divi

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SEO tools unveil the best opportunities for your website and detect and identify any vulnerabilities or issues that may prevent you from ranking high and becoming more visible in the SERPs. But as other tech tools have different roles, so do these tools.

Important

Choosing the right SEO tool according to your needs is crucial, as you will focus on what needs most improving and optimizing.

Thanks to the ever-changing networking world, there are hundreds of SEO tools that can help you with:

Analytics
Keyword research
Link-building
Local SEO
Mobile SEO
On-page SEO
Research
Rank Checking
Site Speed
WordPress SEO

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WebCare360

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HostArmada

HostArmada

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ScalaHosting

ScalaHosting

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While your web host provider takes care of some of these aspects, they focus on more things at once, such as hosting your site, enhancing speeds and performance, building better relationships with your customers, etc.

On the contrary, SEO tools analyze exclusively:

How many visits your professional site has
If your page traffic has dropped significantly, and the reason behind it
Whether there are any HTML errors
How many internal and external links do you have, and whether they negatively impact your site’s performance
What keywords to include in order to retain your loyal consumers and attract new ones

Tip

There are also many online tools that can help you with keyword research for free.

How to Choose the Best SEO Tool?

With hundreds of SEO tools on the market, choosing the best one can be really tricky, speaking from personal experience. Mainly, you will select an SEO tool that helps you get the most out of it. But while I can’t tell you precisely which one to choose, I decided to share with you the criteria I followed when picking out an SEO tool for my business page.

Warning

This list will only guide you through your process of deciding and selecting the best SEO tools. However, keep in mind that the best choice will always rely on your needs and what your site requires at the moment.

Here’s what I considered:

Features: The first thing you must keep in mind when choosing an SEO tool is whether it comes with numerous features, such as keyword research, comprehensive analysis, on-page optimization, backlink analysis, data reporting, competitor analysis, technical SEO auditing, etc. You can pick the best SEO for your site’s needs by searching for these features.
Ease of Use: The next essential aspect is for the tool to have a straightforward and neat interface. Due to this, you will be able to effortlessly navigate through the platform and activate the services you need in no time, no matter whether you are a beginner or more experienced.
Customer Support: Although you may choose some of the best SEO tools, you still may encounter issues. Therefore, ensure that the tool has an expert support team that you can access 24/7 via live chat, email, phone, knowledge base, video guides, or how-to tutorials. Don’t forget to check the quality of the support.
Scalability: If you go for an SEO tool with limited resources, your website can easily outgrow it once it reaches more traffic. So, if you still want relevant and accurate results from the different analyses, you need a tool that more plans with more advanced features.
Third-Party Integrations: Research whether the SEO tool allows integrations with other vital tools you use for your website, such as CMS or analytics platforms. This is important for achieving even better online visibility and website performance.
Pricing: This is one of the first factors you look for when making your decision. Although there are many free SEO tools, some of them have insufficient resources, such as a lack of features and other vital services. That’s why you should always check the SEO tool cost and find out what kind of value you get for the money and whether the platform utilizes different payment methods. An SEO tool with a free version or free trial may come in handy in the beginning.

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Payoneer

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Stripe

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Wise

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Reputation: Having an SEO tool with many features and fantastic capabilities is one thing, but its overall reputation is another. The best way to check out the tool’s reputation is to read user and expert reviews. You can also look at whether the platform has received any awards for its service over the years.

Note

If you go for user reviews, try to find some from people with the same or a similar business to yours. That way, you’ll get the best insights.

Top Features to Look for In an SEO Tool – The Logician’s Insights

As the features of your SEO tool might be the crucial factor for your choice, I decided to go more in-depth and explain each essential service separately. So, let’s have a look at the top SEO tool features that will boost your site’s promotion on search engines!

Link analysis and acquisitions: Links are one of the most important signals contributing to higher search engine rankings of your professional web page. Due to this, the best SEO platforms come with thorough link analysis, such as what sites are linking to yours. They also have link-building or removal recommendations through competitive analysis. On top of that, the SEO tool may come with other reports that show opportunities for implementing additional links, such as what sites you should include links from. As a result, the search engine perceives your website as a reliable one that cares for its online visibility and puts it higher on the search page.
Keyword research: This feature refers to being aware of what terms people most frequently put in the search bar in order to find your website, how your pages rank according to those terms, and how you should utilize them in your website content. Luckily, most of the SEO platforms have a built-in keyword research feature that enables you to discover the different ways that consumers use to reach your site, allowing you to enhance the content and boost the SEO ranks.
Rank analysis: Since Google started to use more dynamic and visual SERPs, marketers are no longer satisfied with a simple numeric designation of how their page ranks for a particular topic. Therefore, you need an SEO tool with complex rank analysis, which shows whether your web page is in a knowledge panel, in a carousel, with site links, or any other way SERPs display.
Search intent-based analysis: Google’s search algorithms, which are now usually powered by artificial intelligence, focus more on search intent. So, in order to make up for the lack of keyword importance, SEO tools develop features that will help them analyze search intent. As a result, they will be able to forecast or recommend the most relevant content that will fulfill the needs of your consumers.
Custom site audits: Many SEO tools come with daily site audits. Some feature real-time technical data, while others have weekly audits. However, you need a tool that will audit the entire site, not just some of its pages. This will provide assurance that your content is safe and you are a trustworthy business owner.
Content marketing and analysis: This SEO tool feature refers to the page management tools or APIs that monitor on-page content and errors, reports about the content performance and traffic trends, influencer identification and campaign management, and automatic real-time content recommendations. More advanced SEO platforms even conduct topical content analysis and compare it against the competition. This results in detecting vulnerabilities and recommending how you can improve the content to reach better search engine rankings.
International search tracking: SEO platforms work on achieving some level of international search coverage that crosses borders, languages, and alphabets. Due to this, they conduct international keyword research and integrate global market and search volume data, as well as global CPC currency data.
Mobile analytics: Google’s search engine updates focus on enhancing the mobile-optimized search user experience. More precisely, 58.99% of all website traffic worldwide comes from mobile phones. Therefore, mobile-friendly sites are crucial in the SEO game and have become more important than ever. Due to this, SEO tools assist in having a mobile-optimized website by analyzing your page’s visual look and recommending if you need to make any improvements so that people can access it while they’re on the go.
Technical SEO crawling: Tools that detect technical issues that may be harmful to your website’s ranking are very important. That’s why you need an SEO tool that identifies slow page load, implementation of schema markup, crawling issues, allocation of crawl budget, and flagging of duplicate URLs.

Important

Your chosen SEO tool doesn’t have to include all of these features. However, it’s best to go for a platform that has numerous features so you don’t have a limited journey.

Types of SEO Tools

As technology progressed, developers worked on creating numerous types of SEO tools that would be suitable for more specific business needs. Currently, you can choose from many SEO tool types, such as keyword research tools, on-page SEO tools, link-building tools, and analytic SEO tools.

Note

You can also benefit from many other types of SEO platforms, including rank tracking tools and technical SEO tools.

Below, you can find a list of explanations of all these SEO tool types and what they are best for. So, let’s get started!

Keyword Research SEO Tools

Keyword research tools help you detect the most popular search terms that your visitors are using in order to find your products, services, or any other information about your brand. Such SEO tools give insights into your site’s search volume, related keywords, and competition, which assists you in optimizing your content for better search engine rankings.

Tip

By getting a clearer image of the relevant keywords for your target audience, you can create content that caters to their search needs.

Furthermore, keyword research tools help you discover keywords that are more specific and less competitive. As a result, you can target any segment of your audience more effectively. With the help of these SEO tools, you can reveal new opportunities for improving your site ranking, prioritize keywords, and plan your SEO strategy.

Best for

Detecting relevant keywords
Planning a more effective SEO strategy
Getting insight into the search volume of your website

On-Page SEO Tools

On-page SEO tools optimize individual web pages so they can improve their search engine rankings and attract more traffic. The top three Google search results get 54.4% of all clicks.

More so, On-page SEO tools enhance your website’s performance by optimizing its content, structure, and code. They focus on various on-page elements that directly affect the visibility of the website, such as:

Keywords
Content
URL structure
Headings
Images
Meta tags
HTMLs
Speed
Mobile optimization

Best for

Business owners without coding knowledge
Individuals that need assistance with optimizing their content
People who want better content structure

Link-Building SEO Tools

Link building is crucial for your SEO. This process involves getting high-quality backlinks to your website, which will drive traffic and boost your search engine rankings. Link-building SEO tools identify, analyze, and manage backlinks. These tools help streamline the process, saving you time and effort.

Important

There are different types of link-building tools available that will help you serve any specific purpose.

Let me provide you with a few examples:

Backlink analyzers that examine the backlinks pointing to your website.
Outreach tools that get in touch with website owners, influencers, and bloggers for link-building opportunities.
Link prospecting tools that find relevant websites and blogs that might be interested in linking to your content.
Broken link checkers that scan your web page for broken links.
Competitor analysis tools that analyze the backlink profiles of your competitors.

Note

By understanding your competitors’ strategies, you can improve your link-building efforts and easily surpass them.

By implementing effective backlink acquisition strategies, link-building SEO tools enhance your site’s reputation, visibility, and search engine rankings.

Best for

Automated outreach campaigns
Detecting harmful links
Creating a better link-building strategy than competitors

Rank-Tracking SEO Tools

As the name implies, rank-tracking SEO tools monitor and track the performance of your website’s search engine rankings. More precisely, they track the targeted keyword position in SERPs.

Tip

By regularly monitoring your ranking positions, you can gain insights into the effectiveness of your SEO strategies and make necessary adjustments to improve your website’s visibility.

Thanks to these tools, you will get valuable results about keyword rankings, search volume, competition, and trends. As a result, you will have a better strategic and data-driven approach that will optimize your website’s search engine results.

Best for

Individuals that want constant tracking of search engine rankings
Insights into your site’s search volume
Having a more data-driven approach

Analytics SEO Tools

Analytics tools provide information about the performance of your website. In other words, they help you understand the way that visitors interact with your site, their location, and their actions. This is because analytics SEO tools track metrics, such as website traffic, page views, bounce rate, conversion rate, and demographics.

Important

By employing analytics tools, you can detect whether your page performs well and which elements need improvement (if any).

With the help of these SEO tools, you can track the effectiveness of your keywords and content, which allows you to optimize your SEO strategy according to the results. On top of this, you can also monitor user behavior, which will tell you what mostly drives engagement on your website.

More so, analytics tools monitor the performance of your SEO campaigns over time. Therefore, you have access to changes in rankings, traffic trends, and any issues or opportunities that arise.

Best for

Tracking your SEO campaign over time
Understanding what your customers like
Adjusting your SEO strategy if needed

Technical SEO Tools

Technical SEO tools help you analyze and optimize the technical aspects of your website’s performance so you can improve its search engine visibility. What’s more, these tools focus on detecting and fixing the issues that may damage your SEO ranks, such as:

Site crawlers
Page speed
Mobile optimization
Schema markup
Indexability and crawlability
HTTPS and security
Server and domain
Structured data

By utilizing technical SEO Tools, you can detect and address all of the above-mentioned issues effectively. As a result, you’ll enhance the search engine rankings, user experience, and overall online performance.

Best for

Detecting technical issues
Effectively solving any issue that may arise
Regular testing of all important aspects

Why Should You Use the Best SEO Tools?

SEO tools are crucial for improving your website’s search engine rankings. Besides this, these tools even affect the performance of your site. However, I’ll reveal more below. So, let’s see why I find SEO tools important!

Monitor Your Competitors

Switching to the Dark Side can be easy when the market is full of shady SEO strategies. Luckily, many SEO tools allow you to track your competitors’ performance without breaching any ethical norms.

This is because you can monitor their strategy, traffic numbers, and rankings. You can also detect where their backlinks come from.

Save Time and Money

Comprehensive SEO audits effectively identify website issues. However, they require a lot of time and money if you want to conduct them on your own.

That’s why I advise you to utilize SEO tools, which can save you time and money while delivering even better results. Some tools completely automate this process by converting information into an easy-to-read report.

Important

These reports are a detailed guide about what you need to fix – from on-page SEO to content to links to load speed.

Utilize the Best Keyword Variations

SEO tools help you find keywords you might have never considered before. Besides this, such platforms will even generate related keyword variations you can use in different content types. Usually, SEO tools achieve this by conducting a detailed competitor analysis.

Tip

Another way to come up with the best keyword variations is to see which terms contributed to your site’s ranking, at what position they put you, and which words you can enhance.

Visualize Your Data

Many SEO tools will create graphical reports that allow you to see and analyze data. These reports can be very helpful if you need to explain complex metrics to clients.

All of this is possible because SEO tools come with robust marketing data virtualization features. Therefore, they let you use the data to communicate your SEO strategy to your clients. Data visualization is beneficial if you are tracking your SEO progress over time via user demographics or if you are analyzing the success of your marketing strategy.

In other words, you may not need separate tools for following the workflow of your marketing campaign.

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Conclusion

To optimize and improve your website’s search engine ranking and performance, you will need an excellent SEO strategy. But to achieve this, you need assistance from the best SEO tools on the market!

There are many SEO tools available, and each serves a different purpose. That’s why, before selecting one, you need to understand your website’s needs. Remember, choosing the proper tool significantly affects your search engine rankings!

Frequently Asked Questions

SEO tools are platforms that detect any issues or simply report the overall success of your website. In other words, they help business owners see any opportunities they have for boosting their website ranking or detect any weaknesses or issues that may prevent them from ranking higher in the SERPs.

Mainly, you can use SEO tools to boost your search engine rankings and gain online visibility. However, they also give you insights into your competitors’ performance, allow you to implement keyword variations, cut your time and costs, and visualize your data so you can easily communicate with your consumers.

SEO tools can be used by anyone. However, it mostly depends on the type of SEO tool. For example, SEO tools are usually used by business owners who want to gain insights into their website ranking, performance, how the keyword affects their site ranks, monitor technical aspects, and improve website visibility.

Yes, there are different types of SEO tools. You can choose from keyword research tools, on-page SEO tools, analytics tools, link-building tools, rank-tracking SEO tools, and technical SEO tools. However, you need to make this decision after understanding your business needs.

SEO tools’ cost depends on various things. This depends on the company you choose, how many features it includes, and what plan you pick. However, you can also find some entirely free SEO tools that have robust features and capabilities that will boost your site rankings.

Choosing the best SEO tool is important so you can get the highest rank on popular search engines like Google. You will also gain valuable insights and be able to adjust your SEO strategy accordingly. Due to this, you will also enhance your website performance.

The best free SEO tool is SEMrush. Although it is a premium tool, you can still access some of its services for free and get the best features for improving your SEO strategy.

SEO matters because it makes your website more visible by putting it higher on popular search engines. This means that your website will get more traffic and better opportunities for its future performance.

Yes, you can integrate other apps with SEO tools. However, you need to find the right tool that supports third-party integrations. Therefore, you will get an even better performance and benefit from additional perks from other platforms.

Yes, SEO tools are beneficial for small businesses. By getting a high search engine rank while still starting, you will attract more customers than you may expect. Furthermore, SEO tools are beginner-friendly, so you will benefit from automatic processes, meaning you don’t need technical expertise.

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Frequently Asked Questions

The Logician

Find Your Fellow Associates

Best SEO Tools

The Logician

$41/month

$41/month

$41/month

$69/month

$69/month

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$108.33/month

$108.33/month

$108.33/month

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Frequently Asked Questions

What Are SEO Tools?

Why Use SEO Tools?

Who Uses SEO Tools?

Are There Different Types of SEO Tools?

How Much Do SEO Tools Cost?

Why Choosing the Best SEO Tool Is Important?

Which Is the Best Free SEO Tool?

Why Does SEO Matter?

Can I Integrate Other Apps with SEO Tools?

Are SEO Tools Beneficial for Small Businesses?

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