Updated on 7 September 2023

Constant Contact Review

Item: Constant Contact
Rating: 4.6
Author: The Logician

Constant Contact is a great email marketing solution for small and medium-sized businesses. Find out more about it via my Constant Contact review.

Updated on 7 September 2023

4.6

Easy-To-Use Drag-And-Drop Email Editor
14-Day Free Trial
Great Analytics Tools

Starting From

$12/month

Get Started

Recommended: Best Option for SMBs

Constant Contact is an online marketing company that offers email & digital marketing, as well as lead generation & CRM services. Its email marketing tools are excellent for small and medium-sized businesses, as they can help them create engaging emails with the help of robust AI technology.

Price	Starts at $12/Month
Features	Hundreds of Templates, Marketing Automation, Customer List Management, Facebook, Instagram, and Google Ads, Lead Generation Landing Pages, Surveys, Polls, and More
Customer Support	Support Is Available via Phone, Email, Knowledge Base, User Community, Product Help Center
Apps and Integration	Shopify, SalesForce, SurveyMonkey, Etsy, WooCommerce, Vimeo, MindBody, WordPress, Canva, Eventbrite, Gmail, Stripe, Twitter, and More
Analytics	Email Tracking Software, Engagement Report, Campaign Comparison, Click-Tracking Heat Map, Click Segmentation, On-The-Go Tracking, and More

Dive into Constant Contact's Email Solutions

The email marketing realm requires a lot of hard work and captivating ads and campaigns. However, staying in touch with your customers, yet not overwhelming them, can be pretty challenging. So, how can you establish the perfect campaign that will drive your traffic and profits?

The trick is using a reputable email marketing tool like Constant Contact. More precisely, Constant Contact is excellent for small and medium-sized businesses, as it will help owners create engaging emails with the help of its unique features.

In this article, I’ll present to you Constant Contact, talk about its features, pricing plans, and all crucial aspects, provide a list of the tool’s pros and cons, explain who the software is best for, and provide its standout features. So, let’s get down to business!

Constant Contact At A Glance

Constant Contact has been in the email marketing industry since 1995. With a headquarters in Waltham, Massachusetts and 28 years of hard work, this email marketing software has been fulfilling the needs of over 600,000 businesses.

Initially, Constant Contact offered email marketing solutions. But as time passed by and the email marketing sector imposed different challenges, the company incorporated email marketing tools, which now help thousands of users improve their marketing campaigns. As the name implies, you can stay in touch with your consumers at all times!

However, you can even get your website done due to its website builder.

Best Website Builders

Want to create a stunning website that will launch your online business to new heights? You can use one of the website builders mentioned here to do so!
READ THE FULL GUIDE

2.

Wix

Wix

1.

Shopify

Shopify

3.

Divi

Divi

READ THE FULL GUIDE

Features, Pricing, & More

In my Constant Contact review, I’ll go through the most essential aspects of the tool – features, pricing, ease of use, email deliverability, scalability, third-party integrations, compliance, and reputation. So, stay with me to get a clearer image of the software’s work!

Features

Constant Contact offers hundreds of templates, marketing automation, customer list management, Facebook, Instagram, and Google Ads, lead generation landing pages, surveys, polls, Constant Contact API, and many more.

However, I’ve decided to go through the most crucial ones that will boost your email marketing campaign and attract more customers!

Note

You don’t need to purchase a plan with all of these features.

Newsletter Editor: Newsletters are crucial for customer retention. They help you uplift your campaign and establish a better business identity. Luckily, Constant Contact comes with an advanced newsletter editor. Thanks to its various newsletter options, you can develop the best newsletter. More precisely, you can choose the right colors and fonts for your brand, which will improve the chances of acquiring new customers and retaining loyal ones. More so, you will benefit from 400+ Constant Contact templates and its drag-and-drop editor, which eases the creation process. They are easy to use and allow you to utilize blocks, pre-built layouts, and action blocks that will help you customize your emails.
Email Automation: The email automation features enable seamless sending of promotional emails and newsletters. Due to this, you will build incredible relationships with your audience, as well as intrigue new ones to join your email list. The best part is that you won’t need an expert that sends the campaigns manually. Thanks to this Constant Contact feature, you’ll be able to send welcome emails to new subscribers, resend emails to those who don’t open them, and segment your customers based on their preferences.Email automation also establishes triggered emails and list-building capabilities that work on expanding your audience.

Warning

If you detect that your subscribers don’t open your emails, remain consistent, but don’t overwhelm them with many weekly emails.

Personalization: Connected to email automation is the personalized email content. Luckily, Constant Contact lets you send different content to specific customers based on the results you get from the segmentation. Therefore, you get insights into the receiver’s age, purchase history, and location, helping you cater to their experience more straightforwardly. As a result, you will provide a personalized user experience with relevant content for your customers. Furthermore, Constant Contact lets you add images, share options, videos, polls, and even donate options. Therefore, you can create interactive emails that will intimidate your recipients to take some kind of action and engage with your business.

Note

The Dynamic content feature comes only with the more advanced plans.

A/B Testing: This is crucial for businesses to test their email campaign performance. Consequently, you can create emails that will generate better marketing results. However, Constant Contact enables you to test only the subject lines of your emails. But how does this feature work? You should create more subject lines and send them to different customers. Then, Constant Contact automatically detects which is the best and sends it to all your subscribers.

Ease of Use

Constant Contact customer service is pretty fantastic. However, I’m not talking about the customer support features but the straightforward overall processes.

Thanks to its drag-and-drop editor and neat user interface, you can create an effective email campaign and access all reports and analytics effortlessly. It also allows you to tailor templates, add CTAs, or build an email from scratch.

Deliverability

When choosing an email marketing tool, you want to ensure your emails always end up in the inbox, not the spam or junk folder. That’s why I am satisfied with Constant Contact. Its deliverability rate is incredible.

Important

Constant Contact boasts a deliverability rate of 97%, as they implement the best industry practices, such as being compliant with different legislations (more on this later).

Constant Contact takes your email deliverability very seriously, as it directly impacts your reputation. Due to this, they constantly track and monitor new signups and list uploads. They also hire review teams that look out for any spam-related issues.

Note

If over 0.1% of your campaigns or newsletters end in the recipients’ spam, their expert team will review your account to find the core problem.

Customer Support

Customer support is one of the most important aspects of any email marketing software. Luckily, the Constant Contact customer support has you covered on any level. They offer various channels, such as a knowledge base, phone line, email support, live chat, and community support.

The Constant Contact knowledge base includes tutorials, videos, and how-to guides that visually solve any problem you may have.

Note

Constant Contact support isn’t available 24/7. It depends on your channel, but they are mainly accessible Monday to Friday, with some exceptions on Saturday. However, they have weekend support via phone or Twitter and community.

What’s even better is that the platform prioritizes its users, so now you can apply to some of the Constant Contact careers and get a reliable job.

Scalability

Constant Contact is great for scaling up your business, as it provides different pricing plans with various features. In other words, you can start out with a simple plan with basic features and move to a more advanced one as your work progresses and drives more traffic.

Third-Party Integrations

Integrations are like apps on your phone that provide tools you need to always be on point. Due to this, you’ll allow your customers to place an order or watch a video directly from your email. The best part is that Constant Contact has 300+ third-party integrations. Some of the most popular are:

Shopify
SalesForce
SurveyMonkey
Etsy
WooCommerce
Vimeo
MindBody
WordPress
Canva
Eventbrite
Gmail
Stripe
Twitter

You can even integrate your web hosting service and get a seamless email marketing journey.

Best Web Hosting Services

Looking for a reliable web host where you can host and grow your website? Look no further and find the best web hosting services here!
READ THE FULL GUIDE

2.

WebCare360

WebCare360

1.

HostArmada

HostArmada

3.

ScalaHosting

ScalaHosting

READ THE FULL GUIDE

Compliance

The Constant Contact email marketing tool helps you comply with CAN-SPAM and CASL legislation. Due to the CAN-SPAM law, you need to have all documentation that proves you will allow your consumers to have you stop emailing them.

On the other hand, the CASL legislation refers to sending emails to Canadians, no matter where your business is located. In other words, you need to obtain and document consent to send commercial emails to Canadians.

Note

Constant Contact has implemented changes in its services that will help you manage compliance within Constant Contact.

Pricing

Constant Contact pricing is not the most affordable one on the market, but it’s still quite budget-friendly. Although there is no Constant Contact free plan, the software offers three different plans, allowing you to choose the best one for your needs. You can also test its services for free within 14 days! You can choose from:

Lite plan
Standard plan
Premium plan

Reputation

Constant Contact has an excellent reputation that it has established over 28 years on the market. It comes with unique features, deliverability rates, and compliance regulations that enhance its trustworthiness.

Tip

You can always check out online Constant Contact reviews from users and experts and make your decision.

Constant Contact Pros & Cons

Best for

Incredible customer support
Drag-and-drop editor
97
deliverability rate
More than 300 integrations
Signup forms
14-day free trial
Pre-built templates
Customizing abilities
Consumer segmentation
Personalization services

Not good for

Limited A/B testing options
No free version
Lacks 24/7 customer support
The most affordable plan doesn’t include many features

Constant Contact Standout Features

This email marketing tool provides features that help you from your first Constant Contact login until you send your email campaign. However, some of them boost its performance and help it surpass other similar platforms. So, let’s check them out:

Affiliate program
SMS marketing
Event marketing
E-commerce selling and promoting
CRM capability

Who Is Constant Contact Best For?

Constant Contact is recommended mainly for small and medium-sized businesses. But I’ll provide you with a bullet list that goes more in-depth than just SMBs. Constant Contact is best for:

Small to medium-sized companies that search for a cost-efficient marketing solution for building customer lists
Small businesses that have less than 50,000 subscribers
Anyone who requires a risk-free email marketing tool
Businesses looking for a platform with scalable pricing plans
Organizations that need a platform that supports integration with other types of marketing, such as e-commerce and social media
Anyone who lacks technical expertise in email design or marketing resources
Businesses seek straightforward email creation processes with pre-built templates

Conclusion

Email marketing is more complex than it seems. You need the right tools, campaign, and time. Finding the right email marketing tool may be tricky, but you can do this easily, thanks to today’s advanced technology sector.

Constant Contact is indeed one of the best email marketing services. Thanks to its numerous features, customer support channels, and three premium plans, you can get the best email marketing experience and create a campaign that will drive more audience and profits!

Best By The Logician

Discover my personal recommendations in my Best By section, ranked in quality according to my experience with the products.

Best By The Logician

Get Started

Frequently Asked Questions

Constant Contact is an online marketing company that offers email and digital marketing, as well as lead generation and CRM services. It’s excellent for small and medium-sized businesses, helping them create engaging email content.

No, Constant Contact isn’t free. It starts at $12/month, but you can take advantage of its 14-day free trial and test its services before you decide whether it’s right for you.

Constant Contact costs $12/month. However, this is the most basic plan with the essential features. If you’re looking for better services, you may need to switch to the $35/month or $80/month plan.

No, Constant Contact is not a CRM. It provides CRM services that enhance the maintenance of your leads and sales follow-ups.

No, you can’t use Constant Contact as a CRM. You can just implement its CRM services and improve your email marketing journey.

Yes, Constant Contact is good. In fact, it is among the best email marketing tools on the market, with many beneficial features, a high email deliverability rate, ease-of-use tools, and decent prices.

Constant Contact brings a lot of benefits. It drives more traffic, helps you comply with different email regulations, and makes the email-sending process more straightforward, as you can utilize mail automation, personalization, and customer list management.

Yes, Constant Contact has text messaging. You can utilize SMS marketing and reach your customers directly on their mobile devices.

Yes, Constant Contact can do surveys. Thanks to its integration with SurveyMonkey, you can easily add surveys to any email template.

Yes, Constant Contact is legit. It has been part of the email marketing sector since 1995, and with its reliable performance, it has established a fantastic reputation.

Constant Contact is good for small and medium-sized businesses that tend to create email marketing campaigns easily. This is possible because the platform is user-friendly and has many features like segmentation and automation that ease the process.

Yes, you can cancel your Constant Contact subscription by opening the billing section on your Constant Contact account. Then choose “cancel my account,” and that’s it.

No, Constant Contact is not outdated. It is one of the oldest email marketing tools, but it keeps up with the latest technology advancements. You can even find AI implementation in its services, which proves it’s not outdated at all.

The best Constant Contact alternatives are Mailchimp and MailerLite. Among many Constant Contact competitors, these two are the most similar regarding features and prices and are suitable for similar audiences.

get started

The Logician

Trademark of a Living Legend

Constant Contact Review

4.6

$12/month

Recommended: Best Option for SMBs

Frequently Asked Questions

The Logician

$399/month

$399/month

$399/month

$0/free

$0/free

$0/free

$0/free

$0/free

$0/free

Constant Contact Review

4.6

$12/month

Recommended: Best Option for SMBs

Frequently Asked Questions

What Is Constant Contact?

Is Constant Contact Free?

How Much Does Constant Contact Cost?

Is Constant Contact A CRM?

Can I Use Constant Contact As A CRM?

Is Constant Contact Good?

What Are The Benefits of Constant Contact?

Does Constant Contact Have Text Messaging?

Can Constant Contact Do Surveys?

Is Constant Contact Legit?

What Is Constant Contact Good At?

Can I Cancel My Constant Contact Subscription?

Is Constant Contact Outdated?

What Are The Best Constant Contact Alternatives?

The Logician

Related Products

$399/month

$399/month

$399/month

$0/free

$0/free

$0/free

$0/free

$0/free

$0/free