Updated on 19 November 2023

Ongage Review

Item: Ongage
Rating: 4.2
Author: The Logician

Wondering if Ongage is the right email marketing tool for you? Read more about it in this Ongage review and decide if you’re ready to commit.

Updated on 19 November 2023

4.2

World-Class Customer Support Is at Your Disposal 24/7
Reliable and Easy-To-Use Services
14-Day Free Trial

Starting From

$399/month

Get Started

Recommended: Best for Scalability

Ongage is an advanced email marketing platform that comes with powerful tools, ideal for companies looking to scale quickly. With Ongage, you can personalize your email engagements, manage your email campaigns seamlessly, automate different tasks, and much more.

Price	Starts at $399/Month
Features	Market Segmentation, High-End Personalization, Intuitive Campaign Management, Advanced Data Processing, Advanced Data Management, Email Automation, and More
Customer Support	Support Is Available 24/7 via Live Chat, Phone, Email, a Glossary, FAQs, Manuals
Apps and Integration	Amazon SES, Mailgun, MailerQ, Sinch, Message Media, SparkPost, SendGrid, mySMTP, SocketLabs, Pepipost, Twilio, and More
Analytics	Engagement Rates, ROI, Email Bounces, Play-By-Play Activity of Individual Contacts, Performance Analysis by Date, OS, Subject, Country, Tags, and More

Ongage Review: A Deep Dive into Advanced Email Marketing

Email marketing tools are pretty popular nowadays. However, business owners are often concerned about their online security and whether they will be able to deliver a captivating email campaign to their consumers.

Luckily, with Ongage, which is one of the most advanced email marketing software, you can develop a perfect email marketing campaign that will drive traffic to your site and boost your sales. This is because it comes with a great range of features, such as automation, segmentation, personalization, and email validation.

That’s why I decided to come up with this detailed Ongage review, in which you’ll learn more about how this company started and what its best aspects are. You will also find a pros and cons section along with its standout features. Lastly, I will help you determine whether Ongage is right for you by recommending who it is for!

Let’s get into more detail!

Ongage At A Glance

Ongage is an email marketing platform founded in 2011 that was initially developed to support the sister company’s working needs. Their goal was to provide an email marketing solution that solves all the challenges of the rapidly changing tech world.

Today, Ongage is an email marketing platform that connects you to 40+ of the world’s leading email providers and email solutions. Due to its amazing features, it helps you optimize email deliverability and maximize ROI.

More precisely, marketers can run high-volume campaigns on an intuitive and flexible Ongage interface that provides total control.

Tip

You can get insights into your customers’ behavior, segment your audience according to their preferences, send data-driven emails, and much more.

Overall, Ongage is a one-stop-deliverability shop with robust capabilities and reports that contribute to a seamless email marketing journey!

Features, Pricing, & More

Ongage is a feature-rich email marketing tool that serves startups and larger businesses. It offers end-to-end solutions that you can access at any time and create the most effective email campaign. But what exactly will you get?

In this section, I’ll discuss Ongage’s features, deliverability, ease of use, third-party integrations, compliance, reputation, pricing, customer support, and, of course, the scalability for which Ongage is most suitable.

Features

Ongage provides all the tools that you, as an email marketer, may need in order to succeed in the role. You can benefit from market segmentation, high-end personalization, intuitive campaign management, advanced data processing, advanced data management, email automation, Ongage API, and many more extras.

Important

Features like this help you be sure that you bring value to your loyal consumers without bombarding them with hundreds of irrelevant sales messages.

Now, let’s explore the best Ongage features!

Segment Manager: By segmenting your customer list, your response rates can rise by 355%. This is because your emails are timely and relevant, and you send content that your subscribers want to see. With Ongage, you can slice and dice contact behavior with up to 150 data points. Therefore, you’ll target the right people via micro-segments. Ongage offers a few types of segmentation, such as behavioral (target your customers by tracking email marketing campaign clicks), psychographic (send messages based on consumers’ wants and needs), geographic (ensure your email campaign concerns your subscribers’ location), and demographic (send emails that are suitable to your customers’ age, gender, or marital status).
Personalization: Ongage comes with high-end personalization by utilizing dynamic fields, such as demographics and interest areas. As a result, you can create tailored experiences for your customers and strengthen your relationship with them. This feature also contributes to creating relevant email campaigns that will inform your audience about the latest news, weather updates, travel deals, and job opportunities. On top of that, you can find many Ongage templates that include dynamic content feeds (benefit from HTML/XML/RSS/JSON feeds to send numerous personalized emails), if-else blocks (craft unique messages based on dynamic data fields and operators), send time optimization (deliver emails at the optimal time for engagement, which are powered and backed by intelligent data), preference center (empower your customers and take into account their needs and preferences), and update-on-click (update your subscribers’ list based on their clicking habits for easier future targeting).
Triggered Emails: Thanks to Ongage’s triggered emails feature, you can become your consumers’ favorite senders. This is because you can generate time-based or action-based automated messages. For example, you can send welcome messages, special event wishes, sale coupons, or information about new content that matches their purchase history.

Tip

You only need to set up the triggers on Ongage and relax, as the platform will do all the work on your behalf.

Multi-View Analytics: Ongage’s analytics engine gives you an in-depth analysis of your email campaign’s performance and delivery. You get accurate results by monitoring your campaign, consumer activity, email delivery vendor, and recipient ISP domain.

Tip

You can even activate post-click conversion analysis, like sign-ups, shopping cart activity, and purchases per email campaign.

Ease of Use

Ongage has a minimalistic and simple design. The Ongage dashboard comes with clear and colorful buttons that seem like they guide you through every process. You also shouldn’t have any issues when using the features.

However, Ongage may be more challenging if you decide to activate some of the more advanced features, but it shouldn’t take you more than a few minutes.

Note

Ongage may be more suitable for advanced businesses because the advanced features require lengthier setup processes.

Deliverability

On average, 20% of all emails never reach the customers’ inbox, especially if you send larger amounts of messages.

Fortunately, Ongage has numerous features and services that enable you to track how many emails end up in the spam section. Thanks to the advanced features, your email campaign will be optimized, and the email provider won’t mark it as suspicious.

Tip

Always include your name and the company name in the email address so your customers know you are trustworthy.

Customer Support

The Ongage customer support varies from plan to plan. The Starter package has basic Ongage customer service features, while the Basic, Premium, and Ultimate packages come with more advanced support channels.

More precisely, you will benefit from 24/7 support via live chat, phone, email, a glossary, FAQs, and manuals.

Tip

There is also a Resources page that provides how-to guides and tutorials that help you use different features.

Scalability

Ongage is best for those seeking scalability. In other words, this email marketing software includes many advanced features that allow you to start with the most basic options for your needs and upgrade your plan as your business grows.

Important

You will always provide an incredible experience for all of your customers’ needs and craft the proper email marketing promotion.

Third-Party Integrations

Ongage offers plug-and-play integration to top SMTP relays, ESPs, and SMS vendors, such as Amazon SES, Mailgun, MailerQ, Sinch, Message Media, SparkPost, SendGrid, mySMTP, SocketLabs, Pepipost, Twilio, etc.

Therefore, you can easily connect Ongage with your chosen app and enjoy an even more enhanced email marketing campaign.

Note

Ongage allows you to integrate even your web hosting service and enjoy a seamless online experience.

Compliance

Ongage is compliant with various countries’ legislations, which enables you to send emails to all of your consumers without breaching any policies. This is possible as the software employs documentation for:

User rights
CCPA notice
ISO 27001 compliance
SLA agreement
PCI compliance
Privacy notice
Information security policy
Cookie Policy
Data subject request
Master service agreement
Acceptable user policy
Data processing agreement

Pricing

Ongage is one of the most expensive email marketing tools currently, which makes it a bit more suitable option for larger companies. On the official website, you will find four Ongage pricing plans, such as:

Starter
Basic
Premium
Ultimate

Reputation

Ongage is building its reputation in a period of over ten years. So far, it is well-established, and its users are pretty satisfied. But if you want to learn more about this company, I recommend you check out other Ongage reviews.

Note

To get a clear image, you should read both consumer and expert reviews.

Ongage Pros & Cons

Best for

Comprehensive analytics and reporting
Advanced segmentation options
It connects with over 15 SMTP relays and MTAs
Compliant with numerous legislations and policies
Straightforward campaign management
Next-level data processing
24/7 expert customer support

Not good for

Very expensive plans
Not suitable for small and medium-sized businesses
Some features require more expertise

Ongage Standout Features

While Ongage got my attention with the regular features every other email marketing tool has, it also offers some pretty unique services that make it stand out from the crowd. Therefore, I decided to show you what standout features you’ll get. Here’s a brief look:

Queue Manager
Routing
Templates with incredible extras
Role management
Data import/export tools

Who Is Ongage Best For?

While Ongage has all the necessary tools you need for your email marketing activities, as well as some advanced extras, it’s not suitable for everyone.

Note

If you think Ongage is right for you, then you can employ it as your email marketing tool.

So, stay with me and see who should use Ongage!

Large businesses with millions of subscribers
Companies that need to send millions of emails during the month
Organizations that grow rapidly and need scalable pricing plans
Users who want to manage multiple SMTP providers

Conclusion

Email marketing may be tricky, but I have the right solution for you. Utilize an advanced email marketing tool! My recommendation is definitely Ongage, which is more than an email marketing tool. It allows you to enhance your campaign, optimize it, monitor its success, and establish better customer relationships.

However, due to its high prices, this software is best for large businesses that have a more stable revenue flow. I hope my Ongage review was helpful!

Best By The Logician

Discover my personal recommendations in my Best By section, ranked in quality according to my experience with the products.

Best By The Logician

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Frequently Asked Questions

Ongage is an email marketing tool suitable for large companies that look for easy scalability processes. It also comes with many features that enhance your email marketing campaign.

Ongage offers 24/7 customer support through live chat, phone, email, a glossary, FAQs, manuals, tutorials, and how-to guides.

Yes, Ongage is legit. It has been present in the email marketing market for over ten years, and it has established an excellent reputation and reliability.

The cheapest Ongage plan costs $399/month. However, if it’s insufficient for your needs, you can upgrade to a plan of $949 or $1,499/month.

No, Ongage isn’t free. But although it lacks an Ongage free plan, you can try it out due to its 14-day free trial. After that, you can easily decide whether it’s suitable for you.

Yes, you can use Ongage for affiliate marketing. You can even partner with the platform and enjoy a robust program that focuses on productive relationships for both parties.

Ongage hosts your data on its US servers. This is because it is located in New York, and its databases are also in the country.

No, you can’t use Ongage as a CRM. However, you can create a CRM integration and build more streamlined, automated, and personalized email communication.

Yes, Ongage is safe to use. More precisely, Ongage protects your users from data breaches with Hotmark, which is a reliable solution for detecting security threats.

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The Logician

Trademark of a Living Legend

Ongage Review

4.2

$399/month

Recommended: Best for Scalability

Frequently Asked Questions

The Logician

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Ongage Review

4.2

$399/month

Recommended: Best for Scalability

Frequently Asked Questions

What Is Ongage?

What Kind Of Support Does Ongage Offer?

Is Ongage Legit?

How Much Does Ongage Cost?

Is Ongage Free?

Can I Use Ongage for Affiliate Marketing?

Where Does Ongage Host My Data?

Can I Use Ongage As A CRM?

Is Ongage Safe To Use?

The Logician

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