Updated on 7 September 2023

MailerLite Review

Item: MailerLite
Rating: 4.8
Author: The Logician

If you’re in the market for a beginner-friendly email marketing tool, check out my MailerLite review to see why it’s a great option for you.

Updated on 7 September 2023

4.8

Intuitive User Interface With Easy-To-Use Features
Top-Tier Customer Support Is Available 24/7
A Free Plan That Supports 1,000 Subscribers

Starting From

$0/free

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Recommended: Best for Beginners

MailerLite is an intuitive email marketing service that offers a simple and easy-to-navigate user interface. Also, it offers excellent customer service, available round-the-clock, which is why I deem it a suitable choice for those who have never used an email marketing tool before.

Price	There’s a Free Plan; The Paid Plans Start at $9/Month
Features	Triggered Emails, A/B Split Testing, Personalized Emails, Website Builder, Landing Pages, Signup Forms, Digital Products, eCommerce, Newsletter Subscriptions, and More
Customer Support	Support Is Available 24/7 via Live Chat, Email, Phone, Knowledge Base, Video Tutorials, Self-Service Center
Apps and Integration	BigCommerce, Canva, Facebook Audiences, MailerCheck, Shopify, Stripe, WooCommerce, WordPress, PayPal, PrestaShop, Google Docs, Slack, GitHub, Trello, and More
Analytics	Subscriber Activity Monitor, Automation History Tracker, Monitor Campaign Performance, Surveys, Quizzes, Reporting Dashboard, and More

MailerLite Unveiled: A Comprehensive Tool Analysis

Building a relationship with your customers and strengthening your brand identity is a must in the current rapidly changing tech world. While email marketing is an excellent solution, you need to know how to implement it without overwhelming your customers.

That’s why I decided to put one of the best email marketing tools under the microscope – MailerLite! This email marketing tool will help you create a marketing strategy that will be spot on, as it comes with numerous features and affordable prices.

In my MailerLite review, we’ll look more in-depth at the tool. Also, we’ll explore its pros and cons, who MailerLite is best for, and its standout features. So, let’s begin!

MailerLite At A Glance

MailerLite is an affordable yet complete email marketing software that assists users with creating incredible email campaigns and automating their email marketing journey. The company was founded in 2005. It first started as a web design company, but in 2010, it switched to an email marketing tool.

Currently, MailerLite serves 1.5m users worldwide and ranks 150+/- in the technology category. What’s more, among its million users, there are huge companies that utilize it as their tool, such as McDonald’s, Rakuten Kobo, and VCU.

It’s best known for its easy-to-navigate MailerLite dashboard and budget-friendly plans, perfect for beginners. MailerLite has an extensive range of features, even for those using its free plan. On top of that, it offers numerous MailerLite integrations and a website builder. Are you ready to learn more?

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Features, Pricing, & More

When I came across MailerLite, I was amused. This email marketing tool provides everything you need for an effective email campaign. You can create beautiful email newsletters, build marketing workflows, segment your subscribers, and optimize your sending schedule. But that’s not all!

MailerLite also allows you to create landing pages, signup forms, and interactive content. You can even craft your entire website from scratch. Currently, there are many open MailerLite career options you can apply to.

So, if you’re as intrigued as I was, let’s get into more detail about MailerLite features, pricing, and other essential stuff!

Features

MailerLite comes with numerous features. You can find A/B split testing, personalized emails, website builders, landing pages, signup forms, digital products, e-commerce, newsletter subscriptions, campaign scheduling, MailerLiter templates, automation, analytics, email editor, subscriber segmentation, list management, and many more.

While there are tons of features, I’ll focus only on those that are most frequently used. So, let me briefly explain them.

Note

The plan you choose doesn’t have to include all of these features.

Email Editor: MailerLite helps you create professional-looking and engaging emails within minutes without the need for coding. This is possible because it implements a drag-and-drop email builder with pre-built blocks, simplifying customization. Thanks to its 20+ pre-built modules, you can design and customize your entire email. These modules allow you to add images, buttons, social media links, videos, Facebook posts, RSS feeds, etc.
Email Templates: MailerLite comes with many responsive templates for building websites, landing pages, and newsletters. You can create an email template by yourself, reuse templates from your recent emails, or choose from professionally pre-made templates.

Note

There are many categories that enable you to choose the best pre-designed template for your campaign’s needs.

Personalization: Personalized emails are a great way to show that you care for your customers. More importantly, it improves open and click-through rates. With MailerLite, you can send welcome emails, birthday greetings, date-based reminders, and re-engagement emails according to the customer’s behavior. More precisely, MailerLite allows you to insert personal touches to the preheader text, subject line, and email copy. Then, you can include your customers’ names, birth dates, or hometowns, add custom fields, and send emails at a time suitable for your subscribers.
Triggered Emails: MailerLite has advanced mail automation. Therefore, you can predefine the marketing automation workflows based on your customers’ habits so they can receive the right message at the right time. As a result, they’ll become more engaged with your business.

Important

MailerLite’s triggered emails help you with segmentation, which enables you to understand your audience’s needs and wants.

List Management: Managing your subscriber list is crucial. Luckily, MailerLite allows you to export and import your subscriber list, edit users’ data, remove inactive subscribers, restrict specific email addresses from joining your list, receive notifications when someone subscribes, and organize your customers into groups.
Customer Segmentation: Segmentation allows you to organize email recipients into segments and groups. This allows you to create accurate, tailored campaigns and improve your relationship with your target audience. MailerLite employs a model that places your subscribers into respective segments when they join your list by signing up for a particular course.
Analytics: MailerLite gives you insights into your campaign activity and subscriber engagement. In other words, it has metrics for clicks, link activity, amount of opens, opens by location, unsubscribe count, spam complaints, etc. You can even analyze survey and poll results.
Landing Page editor: Landing pages assist you when building a list, gathering visitor feedback, driving traffic, and selling products and services. MailerLite’s landing page editor comes with customization options that result in superb landing pages.

Important

It also ensures that you have the best landing pages. In other words, MailerLite conducts A/B testing that finds the version with the best click-through and conversion rates.

Campaign Scheduling: Scheduling your emails is necessary for delivering them at the right time. MailerLite allows you to send emails immediately or prepare them for later. But if you have subscribers in different time zones, not all will receive mails at the same time. Therefore, I would recommend switching to MailerLite premium plans, which can send emails according to the local time of your subscribers. As a result, everyone will receive your messages at a time when they’ll be more likely to open them.

Note

When setting your schedule, choose the best days and times when people usually check their emails. If not, you may overwhelm them and cause them to unsubscribe from your list.

Ease of Use

MailerLite is a great email tool for beginners. This is because it lets you quickly set up effective email campaigns and landing pages, even without email marketing expertise.

Thanks to its drag-and-drop editor, you can create any campaign template that best fits your needs and preferences. Also, MailerLite has a clean and straightforward user interface that allows you to navigate without any difficulties. All of this contributes to a top-notch experience.

Deliverability

MailerLite showed superb results for email deliverability. The main reason for this is the unique features, such as automation and segmentation, that enhance your MailerLite campaign with great open and click-through rates.

In other words, you can rest assured that your email will reach your subscribers, not their spam section.

Tip

To avoid your emails being marked as spam, use a professional email address that includes your name and the company name instead of the general email platform you’re using.

Customer Support

MailerLite has different customer support channels that help it provide a seamless experience. This email marketing software comes with a knowledge base and troubleshooting sections where you can find an answer to any of your issues.

Additionally, you can find an expert who will guide you through any inconvenience you might have or even help you boost your performance. There are even video guides that you can find on their official website. But that’s not all that MailerLite support offers!

MailerLite also provides its unique MailerLite Academy. Here, you can learn more about the software and email marketing strategies through thorough guides, tutorials, and tips. As a result, you’ll maximize the effectiveness of your campaigns.

Note

MailerLite live chat support is available only for users who purchase an advanced pricing plan.

Scalability

MailerLite gives you the chance for easy business growth. In other words, if the plan you start with is insufficient, you can switch to a more advanced one that will provide more features suitable for your current business size and number of subscribers. Due to this, you’ll cater to all of your customers’ needs and boost your growth.

Third-Party Integrations

Like many email marketing services, MailerLite allows third-party integrations for seamless communication with your existing software tools. Thanks to the robust MailerLite API, you can integrate with 140 popular apps.

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Due to this, you can continue to enjoy the platforms you already use, such as PayPal, Shopify, WooCommerce, ClickFunnels, Slack, Trello, Facebook, and Instagram.

Note

There is even a possibility for you to use MailerLite for WordPress if that’s your chosen website builder.

Compliance

MailerLite is a fully GDPR-compliant email marketing tool. Due to this, you’ll benefit from high-end online privacy. Thanks to all the necessary documents and GDPR-appropriate technical and organizational measures, your data will stay safe and be processed according to data protection laws.

Pricing

The best thing about this email marketing tool is the MailerLite pricing plans. The platform comes with a:

Free plan
Growing Business
Advanced plan
Enterprise plan

Reputation

MailerLite has a well-established reputation on the market. Besides its offering, I recommend you check out different customer and expert MailerLite reviews, which will help you determine whether the platform has everything your business and email campaign needs.

MailerLite Pros & Cons

Best for

Affordable plans with advanced features
Straightforward access to subscribers
Drag-and-drop editor
Many customer support channels
Broad feature set
Feature-rich free plan with up to 1,000 users
Excellent pre-built templates
Impressive email deliverability rate
MailerLite affiliate program
Various third-party integrations.

Not good for

Basic e-commerce features
The free plan lacks email templates
Not advanced automation tools
Live chat doesn’t come in the free plan.

MailerLite Standout Features

Aside from the regular email marketing tool features that any other platform employs, MailerLite has a few features that make it stand out. Believe me, they’re worth it! So, let’s have a look:

AI text generator
Google workspace discount
Social MailerLite login options
Sitemap for websites
Custom checkout links
A/B testing for automation

Who Is MailerLite Best For?

MailerLite is an excellent email marketing tool suitable for many users. However, it’s the best option for:

Beginner businesses that need premium email marketing features that are budget-friendly.
Individuals who run a small company with a few resources.
Small businesses, bloggers, or freelancers that are looking for bulk email software.
Users that lack email marketing knowledge.

Conclusion

Choosing the right email marketing software may be challenging, but MailerLite is a life-saver. Thanks to this tool, you can create an effective marketing campaign without wasting a lot of money. On top of this, the platform is user-friendly and doesn’t require technical knowledge.

Thanks to the broad range of features, MailerLite stands out from its competitors and enhances your email marketing journey. So, you should consider using this incredible tool if it has everything you’re searching for!

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Discover my personal recommendations in my Best By section, ranked in quality according to my experience with the products.

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Frequently Asked Questions

MailerLite is a company that offers the best email marketing tool. It caters to more than a million users worldwide because it provides terrific features and cost-efficient plans for creating the best email campaign.

Yes, MailerLite is free because you can boost your email campaign for $0. However, if you want more advanced features, the platform comes with premium plans, which are still affordable.

Yes, you can create segments in MailerLite. In fact, when your customers sign up and choose a category of your business they’re most interested in, the tool automatically divides them into respective groups.

Yes, MailerLite has a live chat. However, you can only access it if you purchase one of its premium plans.

Yes, MailerLite is an excellent platform. It comes with numerous features, 24/7 customer support, and affordable prices. As a result, you’ll get an impressive email marketing campaign that will establish your brand identity.

MailerLite hosts your data in their data storage centers in the European Union. They have an information storage security certificate (ISO 27001 and a certificate of IT service management (ISO 20000).

Yes, MailerLite is fully GDPR compliant, as it has all the necessary documentation for secured data maintenance.

Yes, MailerLite is legit. They have been on the market since 2005, and although they’re a newer company, they still follow all essential industry guidelines regarding email marketing and cybersecurity.

MailerLite has an entirely free plan. However, its premium plans are also affordable, as they start from $9/month.

Yes, MailerLite is free forever. But if you need more resources when your business grows, you must switch to a premium plan.

No, you can’t. MailerLite doesn’t allow affiliate marketing because you don’t have a direct relationship with your customers. However, Affiliate Links are acceptable in most cases.

Yes, MailerLite is safe to use. It is GDPR compliant, which means they don’t share or sell your data with third parties. They also monitor the users’ lists for any potential data breaches.

Yes, you can use your domain for MailerLite. However, you can still develop a custom domain if you build your site with MailerLite website builder.

The best MailerLite alternatives are Mailchimp and Constant Contact. They also offer advanced security features and cost-efficient plans that will enable you to enhance your email marketing campaign.

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The Logician

Trademark of a Living Legend

MailerLite Review

4.8

$0/free

Recommended: Best for Beginners

Frequently Asked Questions

The Logician

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MailerLite Review

4.8

$0/free

Recommended: Best for Beginners

Frequently Asked Questions

What Is MailerLite?

Is MailerLite Free?

Can I Create Segments In MailerLite?

Does MailerLite Have Live Chat?

Is MailerLite Any Good?

Where Does MailerLite Host My Data?

Is MailerLite GDPR-Compliant?

Is MailerLite Legit?

How Much Does MailerLite Cost?

Is MailerLite Free Forever?

Can I Use MailerLite for Affiliate Marketing?

Is MailerLite Safe To Use?

Can I Use My Domain for MailerLite?

What Are The Best MailerLite Alternatives?

The Logician

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