Updated on 15 October 2023

Shopify Review

Item: Shopify
Rating: 4.7
Author: The Logician

Shopify is a household name in the website-building industry. Find out what it has to offer and decide if it’s right for you via this Shopify review.

Updated on 15 October 2023

4.7

3-Day Free Trial
More Than 8,000 Third-Party Apps
A Wide Range of Sales Channels, POS, and Features

Starting From

$24/month

Get Started

Recommended: eCommerce Store Builder

If you’re looking for a website builder that allows you to build a highly-functional and unique online store, then Shopify is the ideal option for you. During my deep dive into website builders, Shopify proved to be the absolute best when it comes to building online stores, as it offers unique eCommerce templates, excellent built-in eCommerce features, multiple sales channels, POS, and more.

Price	Starts at $24/Month
Design	Over 8,000 Third-Party Apps, 100+ Templates
Hosting	eCommerce Hosting Is Included
Ease-Of-Use	Drag-And-Drop Website Builder, WYSIWYG Functionality
Customer Support	Support Is Available 24/7 via Live Chat, Phone, Email, Social Media, a Community Forum, Help Center, Video Tutorials, Specialist Support

A Deep Dive Into Shopify

In the world of eCommerce site builders, Shopify is definitely the most popular name. It is one of the best online store builders in the world, and I’m here to show you just why that’s true. Also, by reading my Shopify review, you’ll get a feel of what it would be like for you to use the builder, as I’ll share my personal experience doing exactly that.

In addition, I’ll cover all the features that Shopify offers, including its prices, customer support, and performance. So, you’ll find everything you need to make an informed decision on whether it’s worth your time to use Shopify to build and maintain your online store.

Shopify At A Glance

Shopify is an eCommerce company that was founded in 2006. Its headquarters are located in Ottawa, Canada, but it serves users from all over the world. With Shopify, you’ll get all the features needed to create a powerful online store, as well as an easy-to-use builder and editor.

More specifically, the features and services you’ll get from Shopify include an online store editor, themes, an app store, domains & hosting, a wide range of eCommerce features, marketing features, and robust management tools.

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Shopify Features, Pricing, & More

Now, let’s look at all the features and services that Shopify offers in more detail. I’ll also go through the builder’s prices, what’s included in the prices, customer support, performance, and more.

Templates

Shopify offers both free and premium eCommerce templates that you can use. All of them are mobile responsive, and they’ll automatically reformat to fit mobile, desktop, and other screens once a visitor opens your website.

Also, another important thing I have to mention is that all Shopify templates look great. I’ve used quite a few while I tried out the builder, and none of them failed me in terms of design. Moreover, all templates include a wide range of features, such as:

Customizable content sections
SEO
Drop-down navigation support
Free updates
Mobile-friendly designs
Social media icons
Built-in styles
Built-in color patterns
Free stock photos by Burst

In total, Shopify offers 12 free themes and 149 premium ones. They are suitable for all kinds of industries, including the following:

Arts & Crafts
Baby & Kids
Book, Music, and Video
Business Equipment and Supplies
Clothing
Electronics
Food and Drink
Hardware and Automotive
Health and Beauty
Home and Décor
Jewelry and Accessories
Outdoor and Garden
Pet Supplies
Restaurants
Services
Sports and Recreation
Toys and Games
And more

You can also choose your Shopify template based on the features you need. Some of the features that you can choose from include back-to-top buttons, before/after image sliders, breadcrumbs, color swatches, countdown timers, EU translations, infinite scrolls, store locator, sticky header, and more.

Important

Keep in mind that not all Shopify templates offer the above-mentioned features, so be aware when you’re picking.

Shopify allows you to customize your theme to suit your brand, but I have to say, there are a few other builders out there that offer a higher level of customizability. On the bright side, Shopify lets you add your own custom-built theme if you want to.

Website Design

Shopify offers an intuitive drag-and-drop website builder and does not require you to know how to code or have any other technical skills to use it. With the builder, you can simply drag and drop elements to your website and make it your own.

The editor also offers a WYSIWYG (What You See Is What You Get) functionality, allowing you to see and review your changes as you make them. Also, if you want to, you can edit HTML and CSS files.

Other features that you’ll get with Shopify’s website builder include the following:

Add as many products as you want
Use a POS system
Enhanced security – Level 1 PCI DSS compliance, which is a necessity for all businesses that conduct financial transactions online
Fully customizable elements
Free tools and apps

Features

Now, let’s take a look at some of the many features that Shopify offers. With this builder, you’ll get a wide range of sales tools, payment options, business tools, third-party apps, and more. Also, we’ll break down Shopify’s pricing system, customer support, and website performance.

Domains and Hosting: Shopify offers everything you need to run a website in one place. Namely, you can get your custom domain there, one that matches your business and makes it easier for people to find you. Also, you’ll get hosting for your website.
Free Business Tools: Shopify provides a wide range of business tools, including a logo maker, a business name generator, a slogan maker, a domain name generator, a customizable link in bio tool, WHOIS domain lookup, a wholesale marketplace, a pay stub generator, a QR code generator, a business card maker, a shipping label template, a barcode generator, a discount calculator, and more.
Handshake: Handshake is Shopify’s wholesale marketplace that allows you to find and buy unique products. There, you can discover 1,500 independent brands, ranging from industries like accessories, apparel, and beauty & wellness to food & drinks, jewelry, and more.

Important

The Handshake marketplace will shut down on the 27th of October, and a new wholesale marketplace will be available via Faire: Buy Wholesale.

Sales Channels: With Shopify, you can sell in person, B2B, online, and on a wide range of different marketplaces, such as Amazon, Walmart, eBay, and Etsy.
POS Features: Shopify offers great POS features, such as omnichannel selling, staff management, payment processing, inventory management, customer management, reporting and analytics, seamless checkout, plug-and-play hardware, and more.
Shopify Shipping: Via Shopify Shipping, you can connect your Shopify account with Shopify’s shipping carrier accounts and get the following features: buy and print shipping labels from your Shopify admin, get discounted rates on your shipping labels, display calculated shipping rates at checkout, and more.

Note

Shopify works with a wide range of carriers from all over the world, including the US, Canada, Australia, the UK, France, Italy, and Spain.

The Shopify App Store: Shopify offers over 8,000 apps that serve a wide range of purposes. Some of the apps you can find there include DSers – AliExpress Dropshipping, Printful, Printify, Facebook & Instagram, Google & YouTube, Social Bar, Drip, Sirge, PushOwl, and more.
Shop Pay: Shop Pay is an accelerated checkout that allows your customers to save their emails, credit cards, and shipping & billing information. This feature helps your customers save time when they check out and makes the whole process much more streamlined.
Management Tools: Shopify offers centralized order management via which you can manage & monitor your inventory, manage your orders, offer free returns & refunds, business automation tools, analytics & reporting, business finance tools, and more.

Performance, Bandwidth, & Storage

No matter which Shopify plan you choose, you’ll get unlimited website hosting for your website. Also, you’ll be able to get your own custom domain name. Shopify also comes with an excellent uptime guarantee of 99.99%, which is higher than the industry standard.

Note

The industry standard uptime is 99.9%.

Also, Shopify speeds up your loading times by offering a CDN operated by Fastly, one of the best CDN companies in the world. The builder has servers in many locations, including Ashburn, Virginia, US, Frankfurt, Germany, Dublin, Ireland, Singapore, and Toronto, Canada.

Customer Support

Shopify offers top-notch 24/7 customer support to all of its users. You can reach it via multiple channels, including phone, live chat, social media, email, and specialist support. Also, you’ll get written support via a Forum, a Help Center, and video tutorials.

I’ve used quite a few of the above-mentioned channels, and I’ve always gotten the answers that I needed in a timely manner. So, I can confirm that Shopify’s customer support is super reliable.

Ease of Use

eCommerce builders are not the best when it comes to ease of use. However, Shopify has been able to break free from this curse, as it is an easy-to-use, drag-and-drop builder that’s great for both beginners and professionals.

It has a clear and intuitive interface and allows you to create, customize, publish, and manage your eCommerce store in one place.

Pricing

Shopify comes with five different pricing plans you can choose from. The cheapest option, called Shopify Starter, costs $5/month and allows you to add eCommerce functionalities to your social media channels, messaging apps, and your existing website. Also, this plan includes 5% transaction fees with Shopify payments.

You can try out Shopify’s plans for free for 3 days, no credit card required. After that, you can enjoy Shopify at $1/per month for 3 months, and then you’ll continue with the regular prices. This applies to all Shopify plans except for Shopify Plus.

Reputation

Shopify has the reputation of being the best eCommerce website builder that money can buy. Beginners love it as it offers a cheap way for them to start selling via social media, messaging apps, and their existing websites. Also, they praise the builder’s easy-to-use features.

On the other hand, pros like Shopify’s more advanced features, such as its Liquid template language.

Shopify Pros & Cons

Now that you know about Shopify’s features, performance, prices, and customer support in detail, let’s sum it all up and look at some of the benefits and drawbacks that you can expect to face by using this builder.

Best for

WYSIWYG functionality and a drag-and-drop website builder
A 3-day free trial
Ideal for online stores of all sizes
Offers over 8,000 apps
Provides over 100 payment options
Top-notch 24/7 customer support is available via multiple channels

Not good for

Doesn’t offer as many built-in tools as other builders
You’ll have to pay high transaction fees if you don’t use Shopify Payments

Shopify Standout Features

I know I’ve listed a wide range of features in this Shopify review already, but I’m delighted to say that there’s more where that came from. Below, I’ll list some of the features that make Shopify stand out from all the other eCommerce builders.

Marketing Tools: Shopify offers a vast array of powerful marketing tools that will help you put your online business on the app. Some of them include customer segmentation tools, unlimited contacts, Shopify Email, Shopify Inbox, a wide range of discount types, SEO tools, content marketing tools, targeted social ads, abandoned cart recovery notifications, customer reviews, and more.

Tip

You can also boost your marketing efforts by using some of the marketing apps available in Shopify’s marketplace, such as MailChimp, SMSBump, and Klaviyo.

Analytics and Reporting: Some of the reports you’ll get with Shopify include acquisition, behavior, customer, finance, inventory, marketing, order, retail sales, overall sales, and other reports.
Liquid: Liquid is a template language created by Shopify itself. It allows you to create a single template to host static content as well as dynamically insert information.

Who Is Shopify Best For?

Shopify is definitely best for creating online stores. It’s suitable for both beginners and professionals and comes with a wide range of eCommerce and business features that will enhance your online store and your business.

Also, Shopify is ideal for those who want to sell via their social media channels and messaging apps. The trial period is short, but you can still take advantage of it to see if this builder offers everything you need.

Conclusion

All in all, Shopify is a powerful website builder that was tailor-made for online stores. It offers more than 100 eCommerce templates, excellent selling tools, robust business tools, and top-notch eCommerce functionality. So, try it out risk-free for 3 days and see how you like it.

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Frequently Asked Questions

Shopify does not offer refunds. However, it comes with a 3-day free trial, which doesn’t require a credit card or any of your personal information.

Yes, Shopify has an uptime guarantee since it offers its own website hosting. Namely, it comes with a 99.99% uptime guarantee, which is higher than the industry standard.

Shopify has servers all over the world. More specifically, they’re located in Ashburn, Virginia, US; Frankfurt, Germany; Dublin, Ireland; Singapore; and Toronto, Canada.

Yes, Shopify offers 24/7 customer support. You can access it via multiple channels, including phone, email, live chat, and social media. There’s also specialist support available, as well as written guides and tutorials in Shopify’s Forum and Help Center. In addition, you’ll also get video tutorials.

Yes, Shopify isn’t just good; it’s great. Actually, it’s one of the best online store builders on the market, which is why so many people use it.

Shopify offers five pricing plans starting at $5/month. It allows you to add eCommerce functionalities to your social media channels, messaging apps, and your existing website and includes 5% transaction fees.

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The Logician

Trademark of a Living Legend

Shopify Review

4.7

$24/month

Recommended: eCommerce Store Builder

Frequently Asked Questions

The Logician

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Shopify Review

4.7

$24/month

Recommended: eCommerce Store Builder

Frequently Asked Questions

Does Shopify Offer Refunds?

Does Shopify Have an Uptime Guarantee?

Where Does Shopify Have Servers?

Does Shopify Offer 24/7 Customer Support?

Is Shopify Good?

How Much Does Shopify Cost?

The Logician

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