Updated on 7 September 2023

Mailchimp Review

Item: Mailchimp
Rating: 4.8
Author: The Logician

Want to discover why there’s so much buzz around Mailchimp? If you do, check out my full Mailchimp review to find out.

Updated on 7 September 2023

4.8

Robust Email Marketing Solutions
Excellent for Both Beginners and Advanced Users
Offers Over 300 Integration Options

Starting From

$0/free

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Recommended: Most Popular Option

Mailchimp is a well-known email marketing tool that offers robust services and a huge number of features. In addition to email marketing, Mailchimp also offers powerful eCommerce solutions and AI tools that are quite useful for email marketing and other money-making purposes.

Price	Offers a Free Plan; Paid Plans Start at $6.50/Month
Features	Email Builder, Email Marketing, Landing Pages, Websites, A/B Testing, Email Templates, Generative AI, Dynamic Content, Behavioral Targeting, Surveys, Marketing CRM, and More
Customer Support	Support Is Available 24/7 via Live Chat, Phone, Email, Help Center, Hire an Expert
Apps and Integration	QuickBooks Online, Shopify, Drupal, Salesforce, Canva, Zendesk Activity, FormBuilder, Calendly, Form to Mailchimp, Accelo, SamCart, SparkLoop, Squarespace Commerce, and More
Analytics	AI, Analytics, Reporting Tools, Real-Time Stats

The Power of Mailchimp Explained

Email marketing doesn’t mean only creating an ad or a campaign that the public will receive. There is much more behind it. You need to find the perfect approach and the perfect platform that will optimize your email campaign.

Such a tool is Mailchimp, which comes with various features for any part of your campaign. You can enhance your email marketing, monitor the engagement you receive, implement AI, and even automate the email-sending process.

In my Mailchimp review, I’ll explain more about the company’s origin and explore its features, pricing plans, email deliverability, compliance, and ease of use. You’ll also get a pros and cons list, learn its standout features, and find out who Mailchimp is best for. So, let’s begin!

Mailchimp At A Glance

Mailchimp started its journey as an alternative to the expensive email software that came out in the early 2000s. The company was established in 2001 in Atlanta, and initially, it offered some of the best Mailchimp for startup features. More precisely, users could benefit from digital marketing advantages that before were too expensive for them.

But as users’ businesses started to grow, so did Mailchimp! Thanks to its evolving nature, you can utilize the Mailchimp email marketing tool to achieve your company’s goals and have a better campaign and business engagement.

Note

In 2021, Intuit acquired Mailchimp, which has a history of supporting small businesses.

Today, you can also use Mailchimp for WooCommerce, and thanks to its e-commerce tools, you can even implement Mailchimp for Shopify, which is one of the best website builders on the market.

As you can notice, Mailchimp connects you to different tech sectors, so let me tell you more about this amazing email marketing software!

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Features, Pricing, & More

Mailchimp is an amazing platform for different types of businesses and various users’ needs and preferences. Therefore, I decided to focus on its features, ease of use, deliverability, customer support, scalability, third-party integrations, pricing, compliance, and reputation. Basically, everything you need for a top-notch email marketing experience!

Features

Mailchimp is suitable for all business types and sizes. This is because it has a broad range of features. You can find an email builder, email marketing services, A/B Testing, Mailchimp templates, generative AI, dynamic content, behavioral targeting, and Marketing CRM. But this is not everything the platform offers.

I find Mailchimp one of the most impressive email marketing software because it allows you to build landing pages and whole websites. On top of this, you can even conduct surveys that will help you get feedback and improve your services to cater to your customer needs more.

Due to the advanced features Mailchimp includes, you’ll encounter impressive Mailchimp benchmarks.

Important

These features contribute to average open rates of 21.33% and average click rates of 2.62%. But the highlight is probably the unsubscribe rate, which is as low as 0.26%.

Email Builder: Mailchimp employs a drag-and-drop email builder that is pretty advanced. This is because it enables you to create engaging and responsive email templates. However, you can also choose some of its 50+ pre-built templates or even code a particular template if you have more technical knowledge. These email templates will help you have closure with your audience and provide them with more personalized offers. What’s more, Mailchimp has a traditional template builder, but they were also testing an AI-based editor, which is already in use. But I’ll talk about this a bit later.

Note

However, you can choose from only five pre-built templates. The rest come with additional costs.

Automation Builder: The automation builder allows you to tailor your campaign based on your consumers’ needs and behavior. Therefore, you can establish an email marketing journey for retargeting, transactional emails, and other email marketing campaigns. To take things to the next level, you get the chance to further personalize your campaign by implementing some of Mailchimp’s social media, 300+ CRM, and e-commerce tools.
Complex Reporting and Analytics: You can get access to your marketing campaign insights because of Mailchimp’s 360-degree analytics feature. Aside from this, you will also be able to decide the best time to send an email or the best segment of your mailing list that should receive a particular campaign. On top of this, its reporting and analytics feature allows you to monitor the performance of your promotion if you integrate with another app, such as Facebook, Shopify, or WooCommerce.
Segmentation: This refers to the division of your mailing list based on your customers. Due to this, you can develop a more targeted campaign, which will help you easily fulfill the needs of all customers. If you go for the Mailchimp for small businesses version, which is the starting plan, you will get tags like opened and clicked. Therefore, you can organize your consumers regarding their engagement with your campaign. But this is not a drawback at all. Mailchimp employs a predictive segmentation feature. This means that it analyzes all data instead of you. Then, it utilizes that data so it can deliver your emails automatically to the respective audience groups.

Note

You will benefit from advanced segmentation only in the Premium plan.

Landing Pages: Mailchimp allows users to create and publish landing pages. Nine fully customizable templates are available, and they all look modern with sleek and minimalistic designs. Each template has blocks that you can edit, which significantly eases your journey. Afterward, you can take advantage of the drag-and-drop editor and customize the page. The best part is that all landing page templates are mobile responsive, meaning your content won’t lose quality no matter what device you’re using. Overall, you’ll need less than ten minutes to create the perfect landing page.

Note

Keep in mind that you can connect your page to a custom domain only if you subscribe to a premium plan.

Ease of Use

Mailchimp is an extremely easy-to-use email marketing tool. You’ll have no issues with the Mailchimp login process, as you just need to enter your login credentials. Then, you’ll open its dashboard, which is neat.

Moreover, its menu contains all the features that the tool offers for a better email marketing experience. Therefore, I give it a very high grade for the user-friendly interface.

Deliverability

You must be aware of your email deliverability rates. More precisely, this means that your promotional ad or campaign has reached your customers instead of their spam section.

Important

Mailchimp has an email deliverability rate of over 80% and a spam rate of 14%. Therefore, it is also known as Mailchimp for newsletters.

Customer Support

Mailchimp offers 24/7 customer support via live chat, phone, email, help center, hire an expert, or knowledgebase. But to give you the best insights, I decided to test the Mailchimp customer service.

If you use their live chat option, you will immediately receive an answer, but if you try their email Mailchimp support, you may get a response after 24 hours. However, they were pretty thorough with their assistance, as the expert even included links for further explanation.

More precisely, the Mailchimp knowledge base is quite extensive. It comes with many how-to guides and tutorials on all topics. There’s even a smart support bot that scans the database so you can access only relevant information in no time.

Note

The Mailchimp free plan doesn’t include live chat, and the email support is limited to only 30 days.

Scalability

So far, Mailchimp comes with the most varied resource range I’ve tested. This is because the email marketing tool has four pricing plans that enable you to advance as your business grows. Due to this, you’ll get more storage, bandwidth, and access to fantastic features that boost your campaign.

Third-Party Integrations

If you already have an account on some app that will be beneficial to your campaign, you can take advantage of the 300+ Mailchimp third-party integrations. You can connect your store, accounting tools, social media, and more.

Furthermore, Mailchimp for social media third-party integrations helps you build a better relationship with your consumers by providing more interaction and boosting their engagement with your business.

Compliance

If your business handles the personal data of EU citizens, the GDPR compliance legislation concerns you. Luckily, Mailchimp has many tools that will help you achieve GDPR compliance without any struggles.

Tip

You can use GDPR-compliant sign-up forms, contact your profiles to get consent for using their information, API fields that sync your contact marketing permission across your audiences, and additional security features that prevent unauthorized access.

Pricing

Mailchimp has different pricing plans that will support your business growth and help you provide your customers with the best email marketing campaigns. You can choose from:

Free plan
Essentials
Standard
Premium

Important

Mailchimp respects your work, and you can even take a short quiz that will help them prepare the best plan for your email marketing activities.

Reputation

Mailchimp has an incredible reputation, which can be seen from all of the impressive features that drive traffic, help you easily sell your products and services, and establish a strong brand identity.

Besides my review, you can also check out other Mailchimp reviews, both from experts and users and get an even clearer image before deciding whether this tool is suitable for your business.

Mailchimp Pros & Cons

Best for

Automated email campaigns triggered by particular events
List management
Over 300 third-party integrations
Excellent email deliverability rates
A/B testing
Extensive analytics and reporting
Customization options
Affordable plans
AI generator

Not good for

Many limited features in the free plan
Pre-built templates come with additional fees
Extra charges for counting your customers

Mailchimp Standout Features

Mailchimp has many incredible in-house features, but only some of them make it stand out from the other email marketing software. So, I decided to highlight the best ones and share them with you. Here’s what got my attention the most:

Email editor with AI generator
Email deliverability reporting
GDPR compliance tools
Creative Assistant
Marketing CRM
Behavioral targeting

Who Is Mailchimp Best For?

Mailchimp is the most popular option for an email marketing tool on the market, it is even known as Mailchimp for agencies. Therefore, we recommend using it:

If you’re a beginner email marketer with a limited budget.
If you want to create an eye-catching landing page.
If you wish to send newsletters and engage more customers.
If you seek advanced automation features.
If you’re going to send cross-channel marketing campaigns.

Conclusion

Email marketing requires a lot of hard work and much effort. Therefore, you may need assistance. But don’t worry, I’m not talking only to those who have technical expertise. You can now develop an effective email marketing campaign with no knowledge at all. You just need the right email marketing tool!

One of my favorites is Mailchimp, a well-known email marketing tool that offers robust services and many features. Except for email marketing, Mailchimp also comes with powerful e-commerce solutions and AI tools that are beneficial for your email marketing campaigns.

Best By The Logician

Discover my personal recommendations in my Best By section, ranked in quality according to my experience with the products.

Best By The Logician

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Frequently Asked Questions

Mailchimp is an email marketing tool that is among the most popular. It comes with various features, such as automation, segmentation, and AI tools, which enhance your promotional emails and drive more traffic to your business.

Yes, Mailchimp is GDPR-compliant. This means that you won’t have issues regarding how you keep your users’ data. The main reason for this is that Mailchimp provides additional GDPR features that help you with the requirements.

Mailchimp headquarters are in the United States, as well as their servers. Therefore, all of your data will be transferred to, stored, and processed in the United States.

Yes, you can use Mailchimp with WordPress. Thanks to its 300+ third-party integrations, you can find the WordPress app and sync your account with Mailchimp.

No, Mailchimp is not a CRM. However, it offers a marketing CRM service business that helps you collect, organize, and grow your customer database in one place.

No, Mailchimp is not the best, but it is indeed one of the best email marketing software on the market. This is because it’s affordable, has numerous features, and works with many third-party apps.

Mailchimp has many competitors. Some of the most reputable Mailchimp alternatives are MailerLite, Constant Contact, and Ongage.

Yes, Mailchimp is free to use. This is because, besides its premium plans, it comes with an entirely free version that still provides access to some of the most advanced features.

Mailchimp’s core features are its email editor, which is AI-based, and Mailchimp’s 360-degree analytics, behavioral targeting, and automation builder.

Yes, Mailchimp can send texts. It has automated text messages and SMS marketing tools you need to enhance customer relationships.

Yes, Mailchimp can send automated emails. This is because it offers email scheduling, audience segmentation, and behavioral targeting that help it send the right emails to the right consumers.

Yes, you can use Mailchimp as a CRM. It has many CRM tools that you can use to understand and connect with your audience.

Yes, Mailchimp can do surveys. Besides the many features, it even has surveys that will give you feedback from your consumers.

Mailchimp doesn’t have many disadvantages. However, its free plan has many limitations, not all pre-built email templates are free, and you need to pay extra for full access to your customers’ numbers.

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The Logician

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Mailchimp Review

4.8

$0/free

Recommended: Most Popular Option

Frequently Asked Questions

The Logician

$399/month

$399/month

$399/month

$12/month

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$12/month

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Mailchimp Review

4.8

$0/free

Recommended: Most Popular Option

Frequently Asked Questions

What Is Mailchimp?

Is Mailchimp GDPR-compliant?

Where Are Mailchimp Servers Located?

Can I Use Mailchimp With WordPress?

Is Mailchimp A CRM?

Is Mailchimp The Best?

Who Are Mailchimp’s Competitors?

Is Mailchimp Free To Use?

What Are Mailchimp’s Core Features?

Can Mailchimp Send Texts?

Can Mailchimp Send Automated Emails?

Can Mailchimp Be Used As A CRM?

Can Mailchimp Do Surveys?

What Are The Disadvantages of Mailchimp?

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