Updated on
30 November 2023
Best Social Media Management Tools
Among a sea of great social media management software solutions, only a few can be the best. Find out more on this topic here!
Updated on
30 November 2023
Frequently Asked Questions
Social media management tools help you manage the interactions you have with customers online and make creating content and publishing posts on networks more effective and less time-consuming. They allow you to schedule posts, publish at optimal times, and conduct important analyses.
You should use social media management software because it simplifies the intricacies of online engagement and offers features like centralized control, post-scheduling, multiple-platform monitoring, data analysis, and efficient engagement. It also saves time, improves your consistency in posting online, and provides valuable insights into your audience.
Marketing managers, small business owners, influencers, and content creators are among the top users of social media management tools. However, there’s also another huge player here – social media marketing companies, which handle online presence for enterprises.
Using social media management software is pretty straightforward. You need to pick a tool, get a subscription, and then connect it with your accounts. Once you do, you can manage everything from one dashboard with a few clicks.
Social media management software usually isn’t categorized by type, but with the constant appearance of new options on the market, they can be loosely categorized into content curation tools, content creation tools, social media analytics tools, and social media scheduling apps.
Some of the most popular social media management platforms include Sprout Social, Hootsuite, SocialPilot, and Zoho Social.
Social media management software can cost anywhere between $0 to $750 per month. It all depends on the tool you use, the features you need, the social networks you use, and the size of your business.
Yes, there are many free social media management tools you can use, and I’d recommend them to individuals and small businesses who are just starting to build their online presence. Some of your options include Buffer, Later, Hootsuite, and Friends+Me.
The features you need from a social media management tool depend on what you want to achieve by using the tool. However, some of the essential features that everyone can benefit from include post-scheduling, post-time optimization, integrations, and analytics.
Whether or not it’s risky to allow a social media management platform permission to access your accounts depends on how reliable the platform is. That’s why I recommend you read user reviews and recommendations before you get a subscription from a certain company, as they can tell you if it is reliable or not. And if it is, then it won’t be risky to give permission.