Updated on 30 November 2023

Buffer Review

Item: Buffer
Rating: 4.5
Author: The Logician

This Buffer review will go into great detail and show what the tool offers, how much it costs, and more. So, read on if you want to learn!

Updated on 30 November 2023

4.5

A forever-free and affordable premium plans
Compatible with many social media platforms
Premium plans come with a 14-day free trial

Starting From

$0/month

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Recommended: Best Budget Solution

Buffer is one of the few social media management tools that come with a forever-free plan that’s excellent for those who are just starting out. And when you outgrow the plan, you can get something more powerful for an affordable price. So, Buffer is perfect for small businesses and individuals who want to schedule posts to various social media networks from one intuitive dashboard.

Price	Starts at $0/month
Compatibility	Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, TikTok, X, YouTube
Features	Planning, Publishing, Collaboration, Analytics, Engagement, Customized Landing Page, AI Assistant
Ease-Of-Use	User-Friendly & Intuitive Dashboard, Easy-To-Use Calendar & Scheduling, Intuitive Tools, AI-Powered Assistance
Customer Support	Support Is Available via Email, a Ticketing System, Discord, X, and Facebook Messenger from Monday to Friday from 4 a.m. to 8 p.m. ET, and 24/7 via a Help Center

Buffer At A Glance

Buffer is a software app developed by Buffer Inc., and it works for mobile and desktop devices, as well as web browsers. It was released on the 30th of November, 2010, and since then, it has garnered quite a customer base.

Buffer is a software app available worldwide, and it doesn’t have real headquarters; but the people who made it reside in San Francisco, California, United States.

With Buffer, you’ll get features like planning, publishing, collaboration, analytics, engagement, the ability to create custom landing pages, an AI assistant, campaigns, social listening, and integrations.

Buffer Features, Pricing, & More

Now that you’re better acquainted with Buffer and its origins, let’s jump right into all the features, functionalities, and services that you’ll get by using it. I’ll also give you a breakdown of its prices so that you can determine easily if it fits your budget.

Features

Let’s review all of Buffer’s features, which are as follows:

Publishing: Buffer’s publishing feature allows you to plan and publish your content on various social networks, including Instagram, TikTok, Pinterest, X, Facebook, and LinkedIn, from one dashboard. The dashboard is clear and uncluttered, allowing you to plan everything and set up your future posts in a matter of minutes. In summary, the publishing feature allows you to find relevant post ideas, get writing suggestions to quickly create content, repurpose posts, get post inspiration, share one video to multiple platforms, queue content on an automated schedule, choose whichever time you want for each post, make separate schedules for your accounts, create tailored posts, and use a content calendar.

Note

Buffer also allows you to shorten and track links with tools like Google Analytics.

Scheduling: Scheduling and posting content on social media is incredibly easy with Buffer. Not only is the tool easy to use and navigate, but it also allows you to manage your calendar well in advance and prepare months’ worth of content. Also, if you don’t want to post the same content on all your accounts, you can easily tailor it to suit the network you want to post on. I really like Buffer’s rescheduling option, as it enables you to move content that was scheduled for a certain date to another date. This crafty feature has helped me a lot in the past. Buffer allows you to schedule content directly from your web interface or mobile app. You can also use a browser bookmarklet to connect to your Buffer account and schedule posts. Once you decide which method you want to use, all you need to do is head to your Queue, click on the box, and add your text or URL. Buffer will then shorten the link automatically and give you recommendations for media based on the contents of your post. Also, when you add your URL, you will be able to see how it looks on each social media platform you use, and you can edit the post individually for every network.

Note

Buffer allows you to post the first comment on Instagram when you share your post, which is great because it will enable you to add more hashtags to the post and make it easier to find.

Campaigns: Buffer allows you to create campaigns and follow their performance via the Buffer analytics tab on your dashboard. Once you create your campaigns, you can easily manage them from your dashboard, as you can view, edit, and delete them with a few clicks. To create a new campaign with Buffer, open the Publishing tab on your dashboard and select Campaigns in the top left section. Then, you’ll be able to build your campaign in a matter of minutes.

Important

Keep in mind that only users with Admin access can create new campaigns.

Analytics & Reporting: Even though Buffer doesn’t offer in-depth analytics as some other social media management tools do, it still offers enough that can help you build your brand online. It allows you to measure your performance and get recommendations to boost sales, engagement, and reach. Also, you can get performance reports for Instagram, X, Facebook, and LinkedIn from one place and compare them easily. Buffer can help you track metrics like the number of posts, post saves, engagement rates, likes, retweets, shares, and more. The best part about all of this is that you can see all your analytics in one dashboard, which makes the whole process much easier. Other functionalities that you’ll get from the Analytics tab on your Buffer dashboard include boosted post insights, stories & post analytics, audience demographics, custom reports, daily updates, white label reports, the ability to export reports as PDFs and charts as images, find out which is the best time to post, find out which types of posts work best for you, determine how often you should post, and more.
Engagement: Buffer’s engagement feature allows you to see all your unanswered comments, and it even highlights the most important ones. You can also respond to those comments from your dashboard or react to them with emojis.

Note

In my opinion, Buffer’s engagement feature is a bit limited, but it can still help you get off the ground.

Integrations: For me, integrations are Buffer’s best category, as the tool integrates with all kinds of third-party services and allows you to add everything you need and make your management process even better. Adding a third-party service to your Buffer dashboard is pretty straightforward, as you only need to download the app and add it with a few clicks. Some of the apps you can integrate with include Canva, Dropbox, Buffer Start Page, Unsplash, OpenAI, OneDrive, GIPHY, Bitly, Google Drive, Google Photos, PicMonkey, and many more.

Important

In addition to all the features mentioned above, Buffer also comes with a wide range of freebies, like the Buffer blog, the Buffer Marketing Library, the Pablo Image Creator, and more.

Social Listening: You can engage in social listening by using Buffer Reply. This feature works best with X, as it allows you to monitor keywords and RSS feeds. Also, you can use it to monitor brand mentions. Unfortunately, Buffer doesn’t come with built-in monitoring for Instagram or Facebook.

Compatibility

Even if you use Buffer’s free plan, you’ll be able to manage all your social media accounts from one dashboard, as the tool is compatible with all the popular networks and then some. Namely, you can use it for:

Facebook
Google Business Profile
Instagram
LinkedIn
Mastodon
Pinterest
Shopify
TikTok
X
YouTube

Customer Support

Buffer’s customer support agents are great, providing knowledgeable responses no matter what you ask them. However, what Buffer lacks in its customer support is a live chat option, which is one the fastest and best ways for users to get the information they need.

You can reach Buffer’s customer support via email, a ticketing system, Discord, X, and Facebook Messenger from Monday to Friday from 4 a.m. to 8 p.m. ET. Also, there’s a Help Center that’s available 24/7 to all Buffer users. It contains guides, video tutorials, and a lot of written documentation that can help you with a variety of tasks.

Ease of Use

Ease-of-use is another one of Buffer’s strongest sides. This tool has to be one of, if not the easiest, social media management solutions I’ve used, and I can tell you with great confidence that anyone would be able to use it successfully.

You can set up your account with Buffer in seconds and then add all your social media accounts with just a few clicks. And that’s all you’ll need to start. If you want to add third-party apps, you can do so any time, and this is also a process that takes a few clicks.

Also, everything can be accessed from one page, as all the features and services are neatly stored in tabs you can access through your homepage.

Pricing

Buffer’s free-forever plan is a great solution for individuals and businesses to get started with social media. It comes with planning and publishing tools, a landing page builder, and an AI assistant. All these features are great, and I think they are more than generous for a completely free plan.

If you need something more, you can get Buffer’s premium plans, which come with a 14-day free trial. The cheapest option, called Essentials, costs $5/month on a yearly billing period and includes all the free features + engagement tools and analytic reports.

The free plan allows you to schedule 10 posts per channel, while the premium ones are unlimited in that regard.

Reputation

Buffer is known as one of the easiest to use and most affordable social media management tools in the industry. Users appreciate its beginner-friendly interface and features, as well as its generous free plan and wide range of integrations.

Buffer Pros & Cons

Okay, we’ve covered the features and services you can use with Buffer, as well as its prices and overall reputation on the market. Now, let’s venture off to some of the most important benefits and drawbacks you’ll encounter with this social media management tool.

Best for

User-friendly interface and fast account setup
A comprehensive dashboard where you can manage all your accounts
It integrates with hundreds of third-party apps and tools
Great free-forever plan
Affordable paid plans that all come with a 14-day free trial

Not good for

Limited analytics capabilites
It doesn’t offer live chat support, which is the most helpful support channel for tools like Buffer

Buffer Standout Features

Out of all the features that Buffer offers, the following were the ones that really caught my eye and helped me significantly to manage my social media accounts:

Buffer Reply: Buffer Reply is one of the newer features to become a part of Buffer’s roster. It helps you manage your social media conversations, providing you with a social inbox that collates all your inbox messages from all your accounts into one feed. This feature also provides you with reports on your response times and gives you access to automation tools.

Important

In order to get Buffer Reply, you’ll need to upgrade to a Business account plan.

AI Assistant: Buffer’s AI Assistant is available on all plans, even the free one, and it can help you generate ideas and repurpose your content many times over. With it, you can also write faster, get social media post suggestions, provide instant replies, create posts in multiple languages, and more.
Start Page: The Start Page is a flexible landing page that you can use to create attractive and mobile-responsive landing pages. This tool can generate landing pages for all kinds of businesses. You can get started by either choosing a pre-made landing page template or by creating your own layout.

Who Is Buffer Best For?

Buffer is best for small businesses that need to get their social media presence off the ground. Also, it’s great for individuals who are just getting started online.

And if it wasn’t clear before, Buffer is ideal for those on tight budgets or those who don’t have any room in their budget to fit a social media management tool but need one nonetheless. Because, let’s face it, we all need one to get ahead in the world of social media and global businesses.

Conclusion

All in all, Buffer is the perfect tool to get you started and introduce you to the world of social media management. It has a free plan that you can use to get the hang of things and start building your brand online, and when you need something more, it comes with affordable premium plans that can give you an extra boost.

Best By The Logician

Discover my personal recommendations in my Best By section, ranked in quality according to my experience with the products.

Best By The Logician

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Frequently Asked Questions

Yes, Buffer offers refunds, but they’re not guaranteed. In order to get a refund on an annual subscription, you’ll need to submit a request within 60 days of your subscription. Again, even if you do this, the refund isn’t guaranteed.

Yes, Buffer is a reliable company. It offers everything it says it does and has hundreds of customer success stories to back it up.

Yes, Buffer offers an AI Assistant that’s available to all users, even those who get the free plan. The AI Assistant can help you write faster, get social media post suggestions, provide instant replies, create posts in multiple languages, and more.

No, Buffer doesn’t offer 24/7 customer support. Namely, its support agents are available from Monday to Friday from 4 a.m. to 8 p.m. ET via multiple channels, while its Help Center is accessible round-the-clock.

Yes, Buffer is good. It’s one of the easiest social media management tools I have ever used, and it’s also an excellent solution for small businesses and individuals who want to establish a strong online presence.

Buffer has a forever-free plan, as well as three premium tiers that start at $5/month on a yearly billing term. The cheapest plan includes planning and publishing tools, a landing page builder, an AI assistant, engagement tools, and analytic reports.

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The Logician

Trademark of a Living Legend

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Recommended: Best Budget Solution

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